The purpose of this paper is to reveal the peculiarities of the social novel genre content, the traditions of which are rooted in the modern era and transformations under the influence of radical changes in the type of thinking in the postmodern outlook. Postmodern fictional way of thinking is based on the image of the world as a combination of multiplying realities. As the result, the social reality started being perceived as a construction in which complicated-by-intelligence values disappear while elementary (...) routine constructions multiply. Epistemological uncertainty also influenced this result. In conditions of ‘trading reality‘ the intellectuals lose their positions, traditional values destruct, humanities knowledge fades as it doesn’t have any certain market cost, the dream about the social equality vanishes together with the idea of socialism itself. Discourse of possession can not be combined with the discourse of moral. New positions are obtained by the representatives of different subcultures that become the centre of amorphous mass. The modern British social novel represents the social changes, which have occurred owing to the changes of the paradigm of thinking. The absence of socially significant landmarks deprives the British of an impulse to socially significant actions, allows manipulations with masses. The absence of national idea is connected with the painful search of the national identity, which is believed to be the main point in modern literary process. (shrink)